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Writing Copy For Dummies

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Management number 232023826 Release Date 2026/06/18 List Price US$6.92 Model Number 232023826
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Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter Read more

ISBN10 0764569694
ISBN13 978-0764569692
Edition 1st
Language English
Publisher For Dummies
Dimensions 7.38 x 0.88 x 9.25 inches
Item Weight 1.24 pounds
Print length 384 pages
Publication date October 29, 2004

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